THE PARTNERING INITIATIVE

Establishing Effective CSR Partnerships 

CSR-Business Responsibility, Sustainability and SROI

NGO-Social Entrepreneurship and Social Business

Understanding-Collaborative Approach and Inclusive Growth

PROGRAM INSIGHT

From giving back to society to becoming active partner in inclusive growth. Understanding between company & community, cohesion & partnership with key stakeholder, program identification, implementation, monitoring mechanism, cost effectiveness, control over partnering agencies & outreach programs. Understanding prudent use of resources, establish brand image with customer, community, investor & regulator. Inclusion of local supply chain, leadership in industry and gaining cutting edge over competitors.

The world business is transforming by linking shareholder value with societal value. This is  rapidly becoming a dominant reality across industries, geographies an sectors. The space where business meets society is growing in importance and is becoming a key source of    competitive advantage for organizations of all types. From earning cooperation of community for business expansion to contribute in Nation building. To appear as a strong global brand, capital, manpower, technical knowhow is to be shared with society, innovation & scaling of rural production & productivity, desire to improve quality of life of the society where it operates, i.e. bottom line of social pyramid, a continuous learning process is needed.

Addressing the issues, challenges and achievements in course of social business practices and CSR approach in India through the identification of a India specific Corporate Social Culture. The program objective is to understand the contemporary scenario of social business & CSR practice after the inclusion of sec 135 in The companies Act 2013. Understanding the bottle neck issues, during communication and understanding with senior management of the organization or on the ground.

Understanding cross sector partnership, role of social bodies, their selection and evaluating the compatibility. The program benefits NGOs and Social Enterprises to understand and improvise their ambit of approach in India to get collaboration in social business practices and deliver in accordance.

Corporate Social Responsibility (CSR) made mandatory as per Section 135 of The Companies Act 2013, corporate are now recognizing CSR as a core activity, and are eager to find means & methods to utilize their CSR corpus effectively. Last but not the least NGO & Corporate partnership is good for both in order to achieve the goal of sustainable development. The prospects for the future of cross-sector partnership remain very bright. It will require proper training & capacity building for bold leadership, effective planning and clear focus on delivering, measuring and communicating the economic, social and environmental impacts of cross-sector partnership.

CSR—Business Responsibility, Sustainability and SROI

Indian growth story is marked with paradox of accelerated economic progress on one hand and extreme social and economic inequality on the other. Training and capacity building of CSR team is an investment of a long-term to make the work force effective and efficient in achieving organizational goals. Training is essential because CSR itself is at nascent & developing stage, simultaneously the socio-economic and cultural scenario of India is completely different from western world. Organizations or Company’s vision, responsibility & social needs also vary from place to practice.

CSR today is not only relevant but it is the statutory requirement for your business as per the Indian Companies Act 2013 [2% of net profit to be spent on CSR Activities by the companies covered under sec. 135 of The Companies Act 2013], as providing opportunity to work for the inclusive growth of the society and nation building in process. Challenges Social risks for businesses, growing voluntary activism, stakeholders expectations, regulatory compliances, transformation of CSR concept from charity to sustainability, Investment of 2% hard earned profit in order to leverage the societal inclusive growth by their responsible initiatives to achieve business sustainability and lastly the most important is training & skill up gradation of CSR professional to deliver impactful & compatible result to give return of investment in the form of inclusive growth.

Program objective is to support corporate to increase their core competencies, managerial efficiencies for effective & efficient investment in sector for better social return on investment (SROI). This needs well trained & skilled CSR workforce which can understand corporate social needs, methodology of need identification, strategic planning, creation of frame work, meeting regulatory & bench marking expectations, Reporting & communication planning and management, lastly how to align CSR with business process.

• Understanding CSR & Indian framework as per The Companies Act 2013, Policy design, Strategy, Governance & Operational road map.
• Essentiality of CSR & expectations of organization with regulatory compliance.
• Grooming of knowledge and experience to create CSR framework, assist Board
•  and provide requisite inputs to CSR committee for effective & efficient CSR for   the company.
• Enhance their potential & skills to serve the demand of public & private sector for societal growth matching with business.
• Gain knowledge of systematic process of planning, execution, reporting and communication of their companies’ CSR practice.
• Methodology of project identification, formulation, implementation and integration with other development projects under the ambit of schedule VII of The Act.
• Know how to bridge the gap for inclusive growth and establish your corporate leadership & brand Imaging.
• Make out innovative social business initiatives within the regulatory framework based on available resources matching with needs.
• Responsibility of Board & Role of CSR committee to improve organization’s social performance.

NGO—Social Entrepreneurship and Social Business

The program benefits NGOs and Social Enterprises to understand the need of hour, approach and ambit of Sec-135 & Schedule-VII of The Companies Act, 2013 & accordingly orientation of their knowledge and skills towards social business and inclusive growth. The recent changes in law and social business practices have brought an opportunity for NGOs and social development organizations to act jointly with corporate in order to achieve the Corporate and National objectives. NGO and civil societies have crucial role to play in government's corporate social responsibility agenda. In a civil society NGOs and social development organizations can reach easily to the 'bottom of the pyramid', which is the primary approach through CSR.

Having a readiness to engage and overcome the difficulties in different work cultures is Important, along with a clear understanding of the competencies and value, as collaboration brings new learning process and higher achievement of SROI. Mentoring, training and regular interactive workshop programs are one way of building a deeper sense of connection and shared purpose. Today social organizations need to shift from their grant-based approach to market-based approach that are service and product oriented to contribute sustainable development for the long term. Non-governmental organizations (NGOs) have played a major role in pushing sustainable development at the international level. Campaigning groups have been key drivers of inter-governmental negotiations, ranging from the regulation of hazardous wastes to global impact on climatic change, channelizing and motivating corporate contribution to elimination social evils affecting society and world at large.

Social organizations with well defined strategic vision, mission, and goals are those to achieve collaborative support of the Corporate & other stakeholders. They must have a sound organizational structure, human resources and flexibility to adapt corporate culture perceiving their voluntary character and providing transparency & commitment in their management.

• Know the ambit of CSR, National mandate, guidelines & Bench marking.
• Role of NGO in achieving corporate goal to contribute for inclusive growth.
• Sharpening their skills in presenting themselves.
• To understand charity, philanthropy, responsibility & sustainability.
• Gaining knowledge and insight about the future scope for corporate partnership.
• How to use their strength in an effective way to solve complex corporate & social issues.
• Help to develop skills, understanding and knowledge for effective cross-sector partnering.
• Shaping potential to achieve a pragmatic approach and inculcate requisite skills based on practical experience in context of Indian society.

Understanding - Collaborative Approach and Inclusive Growth

It is essential for successful partnership to establish good communication through transparency and also act as a critique who understands each other and make balance to work together. Corporate expects the NGOs to understand their values; their vision, business value chain, social value and culture - and integrate them into the partnership. Hence a particular NGO needs to prove themselves, a right choice among large numbers of NGO’s in the country. The importance of partnership & collaboration has been made clear in the legislation itself; the act say’s companies undertake its CSR activities approved by the CSR Committee, through a registered trust or a registered society or a trust established by the company or its holding or subsidiary or associate company under section 8 of the Act or otherwise.

It is a new prospect for Social organizations, Trust, Society, NGO’s & other Nonprofit agencies to utilize their knowledge, expertise and capabilities to accomplish more than they could do alone. Companies who can collaborate and invest CSR corpus are ready to be approached for inclusive sustainable development but the lack of information and expertise to invest, need to be understood and learned, here comes the role of Social organizations in order to provide them better knowledge and expertise. To associate with corporate, Social organizations should increase the visibility of their work and build trust & credibility

Establishment of partnership is a challenge because of the deep seated perceptions from both sides; for Corporate, NGO’s are characterized as activists, on the other hand for NGO’s; business entities are for profit making at the cost of people & planet. These misunderstandings and other obstacles can prevent partnerships from reaching their potential. Both NGOs and Corporate should make concrete steps towards well designed & structured framework to realize other’s requirements, objectives in order to achieve common goal and aligning CSR in business process with sustainable growth.

• Changing role of NGO from philanthropy to sustainability.
• Matching perception of NGO & Corporate, alignment with corporate needs.
• Soft skill development to establish corporate partnership [whom to approach, how to approach, projection, presentation, concept note writing & self assessment of core strength for partnering in sustainability].
• Development of need based innovative interventions to meet corporate, community & regulator’s requirement.
• Business mapping for CSR collaboration, documentation, selection of right interventions, recourse projection & defining their core competencies.
• Orientation of knowledge, understanding & managerial skills of socio economic development within the frame work of CSR.
• Understand the requirement of CSR and stakeholder’s expectations from corporate.
• Which CSR activities are suitable for society & business, designing programs & projects.
• Computation of CSR expenditure, Reporting, Communication planning & management.
• Integration and partnership of projects with other development agencies, NGO’s and social entrepreneurship.

WHO SHOULD TAKE THIS COURSE?

Directors & CEO, Company Heads, Company Secretary, CSR Managers, CSR Executives, CSR Professionals, R&R managers, liaison officer, CSR & Social Coordinators, NGOs, NPOs & Social Enterprises, Resource Mobilization Officers, Rural Development Professionals, Academicians, MBA, MSW Students and social entrepreneurs.

Time Duration: 3 days (4 hours a day)

Course can be customized with project site visit and need.

For more details on training programs,

course schedule, contents covered, benefits

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