Training and workshop

As a tool for sustainable growth
Corporate Social Responsibility (CSR) made mandatory as per Section 135 of The Companies Act 2013, corporate are now recognizing CSR as a core activity, and are eager to find means & methods to utilize their CSR fund effectively.

This has brought an opportunity for NGOs and other implementing agencies to act jointly with corporate in order to achieve the Corporate and National objectives. NGO and civil societies have crucial role to play in government's corporate social responsibility agenda. It is the civil society and NGOs who can reach easily to the 'bottom of the pyramid', which is the target of CSR.

The importance of partnership & collaboration has been made clear in the legislation itself; the act say’s Companies undertake its CSR activities approved by the CSR Committee, through a registered trust or a registered society or a trust established by the company or its holding or subsidiary or associate company under section 8 of the Act or otherwise.

It is a new prospect for NGO’s & other nonprofit agencies to utilize their knowledge,  expertise and capabilities to accomplish more than they could do alone. There are companies who are confused where to put the money for sustainable development, the lack of information and expertise to invest in social sector, here comes the role of NGO in order to provide them better knowledge and expertise. To associate with corporate, NGO’s should increase the visibility of their work and build trust & credibility

Establishment of partnership is a challenge because of the deep seated perceptions from both sides; for Corporate, NGO’s are characterized as activists, on the other hand for NGO’s; business entities are for profit making at the cost of people & planet. These misunderstandings and other obstacles can prevent partnerships from reaching their potential.

Now both NGOs and Corporate should make concrete steps towards well designed & structured framework to realize other’s requirements, objectives in order to achieve common goal and aligning CSR in business process with sustainable growth.

Having a readiness to engage and overcome the difficulties in different work cultures is important, along with a clear understanding of the competencies and value, each party brings. Mentoring and volunteering programs are one way of building a deeper sense of connection and shared purpose.

Today NGOs need to shift from their grant-based approach to market-based approach that are service and product oriented to contribute sustainable development for the long term.

Non-governmental organizations (NGOs) have played a major role in pushing sustainable development at the international level. Campaigning groups have been key drivers of inter-governmental negotiations, ranging from the regulation of hazardous wastes to a global ban on land mines and the elimination of slavery.

It is essential for successful partnership to establish good communication through transparency and also act as a critique who understands each other and make balance to work together. Corporate expects the NGOs to understand their values; their business value chain, social value and culture - and integrate them into the partnership. Hence a particular NGO needs to prove themselves, a right choice among large numbers of NGO’s in the country.

NGOs should have strategic mission, vision and goals to achieve and gain support of the Corporate & other stakeholders. They must have a sound organizational structure, human resources and flexibility to adapt corporate culture perceiving their voluntary character. NGOs should provide transparency & commitment in their management.

Last but not the least NGO & Corporate partnership is good for both in order to  achieve the goal of sustainable development. The prospects for the future of   cross-sector partnership remain very bright. But it will require a proper training & capacity building for bold leadership, effective planning and a clear focus on delivering, measuring and communicating the economic, social and environmental impacts of   cross-sector partnership.

• Know the ambit of CSR, National mandate, guidelines & Bench marking.
• Role of NGO in achieving corporate goal to contribute for inclusive growth.
• Sharpening their skills in presenting themselves.
• To understand charity, philanthropy, responsibility & sustainability.
• Gaining knowledge and insight about the future scope for corporate partnership.
• How to use their strength in an effective way to solve complex corporate & social issues.
• Help to develop skills, understanding and knowledge for effective cross-sector partnering.

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